MBK Talent — Digital Audit & 90-Day Plan

1 · Scorecard

Four channels. One verdict each.

Scored the way a buyer meets them: on a phone, from a search, before they ever speak to you.

4out of 10

Website

17 services, named team, 26 testimonials, two live programmes
Unreadable on phones
Titles carry no service, no city

3out of 10

Instagram

86 posts in four months
Median 5 likes · 79 of 86 with no comments
Silent since 17 Aug, followers falling

5out of 10

2,679 followers — the right audience
Page reposts the CEO instead of posting
About text still says "MBK Consulting"

0out of 10

Google

No Google Business Profile
Zero ads, ever
Absent from 5 of 6 niche searches

What MBK has that most firms don't

A real product ladder: free Coach Connect → USD 330 assessment → QAR 15,999 certification → enterprise consulting
A named leadership team and a chairman with a public platform
A CEO with 23+ years, ICF and NLP credentials, airline, government and FIFA 2022 delivery
26 named client testimonials
A free, live, monthly, bilingual event no competitor has

What keeps it hidden

The site fails on the device buyers use
No page is written for any search a buyer makes
No map listing, no reviews, no ads while competitors pay for the same searches
Content that could be any coaching page on earth, posted in bursts then silence
Credentials that exist but are surfaced nowhere

A buyer hears "MBK Talent" at a dinner, searches it on a phone, and finds no map listing, a services page that won't scroll, and an Instagram that stopped three weeks ago. That is the audit in one sentence.

2 · Audit — Website

Everything a buyer needs is on the site. Almost nobody can reach it.

mbktalent.com · 14 pages · technical findings only.

Services page on a phone (375 px). The dark box is the entire 17-service section — 150 px tall, holding 2,708 px of content.

Gallery page. A dead live-chat embed shows "Oh no! It looks like you're using an older version of your browser" to every visitor, beside the CEO's video.

Issue	Impact, plainly
Services section renders as a 150-px scrollable box on mobile, holding 2,708 px of content	Phone visitors can't read the 17 services at all, assume the site is broken, and leave
No Google Business Profile	No map pin, hours or reviews — invisible on Maps and in "near me" searches
No structured data (schema)	No star ratings, event dates or FAQ answers in Google results, even once rankings improve
Page titles are "HOME", "ABOUT", "SERVICES" — no service, no city; the site name Google shows is "National Human Development Initiative Qatar", not MBK Talent	Google can't match the pages to any search a buyer types; the brand doesn't appear in the result
No Meta pixel, no LinkedIn Insight Tag	Every visitor is lost the moment they leave — no way to ever show them an ad again
Absent from page 1 on 5 of 6 buyer searches	People actively searching for exactly what MBK sells land on competitors instead
Zero Google ads ever run	Competitors are paying to reach the exact customers MBK is missing
Cloudflare 522 "connection timed out" observed during testing; Google's page tester failed to load the site twice	The site can go down without warning — mid-registration or payment, the buyer leaves
Only checkout is PayPal in USD	A Qatari buyer sees a foreign currency and an extra step at the moment of paying
Four different phone numbers across pages	Buyers don't know which is real; inconsistent details also hurt local ranking
Certification page still shows "Registration Open Now" for 5–8 August	Visitors think they can register for a course that already happened
A second public page sells the same certification at QAR 12,999	Undercuts the 15,999 list price in public; trains buyers to hunt for the cheaper link

Issue	Impact, plainly
43 of 86 posts carry no hashtags	Half the posts were only ever shown to existing followers — nobody new could discover them
Of 72 hashtags used, 45 appear only once	No discovery system ever builds momentum; every post starts from zero
Only 3 of 86 posts geotagged	Invisible to anyone browsing Doha or Lusail locally
Posting: 1, 3, 26, 49, 7 per month, then silence since 17 August	Instagram shows a quiet account to fewer people each day; each new post reaches less than the last
Followers fell 2,106 → 2,041 in three days	People are actively unfollowing, not just failing to follow
79 of 86 posts with zero comments	The algorithm reads zero engagement as low value and suppresses reach further
42 of 86 posts published at exactly 19:00; 29 at 07–08	Batch-scheduled defaults, never tested against when the audience is actually online
No trackable link in the bio; bio reads "DM 'GROWTH' NOW"	Interested buyers have no direct way to click through and act; nothing is measurable
69 of 86 captions open with a generic leadership aphorism	Content interchangeable with any coaching page; builds no authority that is MBK's alone

Issue	Impact, plainly
The company page mostly reposts CEO Avinash Deshpande's personal posts rather than publishing its own	LinkedIn ranks original page content above reshares — the page never builds its own reach or voice
15–18 hashtags per post, against LinkedIn's guidance of 3–5	Treated as spam behaviour; the post is shown to fewer people, not more
One post's hashtags include #BetterUp, a rival coaching company	Sends MBK's own audience to a competitor's feed, for free
No LinkedIn Insight Tag on the website	No retargeting audience from the platform where their buyers actually are
The About section opens "MBK Consulting: Empowering Organizational Transformation" — the old name — and the banner reads "MBK CONSULTING" with a phone number	A buyer doing due diligence sees a name that doesn't match the website or the pitch
Three-month gap between the certification launch posts and the next company post	The same feast-then-silence pattern as Instagram, on the platform that matters most

4 · Audit — Google, their niche

MBK's niche is coaching, certification and assessment. It appears for none of them.

The 17-service menu is too broad to rank for. What MBK actually sells and can prove is executive and leadership coaching, coach certification and strengths assessment, in Qatar. Google Search Qatar, English, 6 September, page 1.

Search	MBK on page 1	Who appears instead
executive coaching Doha	Not present	Coach Transformation Academy (4.9★, 338 reviews), Empower World, Red Rock, Noomii, HEC Paris; one sponsored result
leadership training Qatar	Not present	Map panel: Leaders Training Centre (4.8★, 967 reviews); Qatar Leadership Centre, Excellence Training, Edoxi (4.9★, 250)
coach certification Qatar — the flagship, QAR 15,999	Not present	Coach Transformation Academy, Coach Training EDU; map pack: Empower World (5.0★), Doha Life Coach (5.0★), Team Academy (4.9★, 324); a sponsored result
strengths assessment Qatar — the priced entry product	Not present	Red Rock, Jumpstart Center, evalufy, Eunoia Wellness, Flourishing Minds Clinic
corporate training companies Qatar	Not present, nor in either "top 10" list on the page	Edoxi, Edstellar's list; map pack: Team Academy, Excellence Training (4.8★, 1,300 reviews), Inspire (4.8★, 570)
talent development consulting Qatar — broad menu term	4th organic result	Inspire Talent Acquisition, Newoon, Trinity Talent Qatar, CertiMinds ahead

Who is winning

Training centres with hundreds of Google reviews and a map listing. Coaching firms with ICF badges on every page. MBK has no map listing, no reviews, and no page written for any of these searches.

Paid

Sponsored results appear on two of the six searches. Google's Ads Transparency Center shows zero ads ever for mbktalent.com in Qatar. Competitors are buying the searches MBK's products answer.

Unused assets found

A YouTube channel with testimonial shorts (brand video: 4 views in two months) and a Facebook page still named "MBK consulting" with ten followers. Both exist, neither is connected to anything.

5 · Competitors

Both rivals lead with credentials. MBK has better ones and shows none.

The two firms winning MBK's searches today, from their own public sites.

	MBK Talent	Coach Transformation Academy	Empower World
Entry offer	USD 330 strengths assessment	$99 mentoring masterclass — public, cheap, an easy first yes	None shown
Flagship	QAR 15,999 Impact Coach Certification (public 12,999 discount page)	Certification ladder foundational → Master Coach; prices not shown	Executive coaching, leadership training, own certification; prices not shown
Credentials shown	Scattered — the CEO's ICF, NLP and 23-year record sits on one certification page only	ICF-accredited, stated on every programme	ICF, ACC, ILM, NLP Master and more, front and centre
Proof	26 named testimonials, no video	4.9★ with 338 Google reviews in search	5.0★ with 23 Google reviews in the map pack
Free live offer	Coach Connect: 9 free monthly masterclasses, English and Arabic	None found	None found
Google presence	No Business Profile, no ads, absent from the niche searches	Ranks for executive coaching and coach certification; paid presence	Ranks for executive coaching; map-pack listing with reviews

Where MBK loses today

No cheap public entry point; the nearest competitor's is $99
Credentials hidden while rivals lead with them
No reviews, no map listing, no paid presence

Where MBK can win

Coach Connect — a free, live, monthly, bilingual event nobody else runs
A CEO whose record outweighs either rival's, once it is shown
A chairman with a public platform and a holding group of 27 companies as first proof

What we take from them

Credentials on every page, not one
Reviews collected deliberately, month after month
A low-commitment first step made visible: the free masterclass, promoted as the door

6 · 90-day plan — platform fixes

Platform by platform. Fix, then build.

Reverse the wrongs first. Every line answers a finding above.

Website · days 1–30

Google Business Profile live with hours, photos, correct phone — by day 14
All 14 page titles and descriptions rewritten with the service name and city; site name set to MBK Talent
Page copy carries the words buyers search: executive coaching, leadership training, coach certification, strengths assessment
Schema markup: organisation, services, events (Coach Connect), FAQs
Meta pixel and LinkedIn Insight Tag installed in week 1
Mobile embeds rebuilt so every section scrolls on a phone
One name, one address, one phone number everywhere
Certification page dated correctly; discount page removed or merged
WhatsApp on every page; QAR pricing shown; enquiry form routed to MBK same day
Dead chat widget removed; YouTube and Facebook linked and renamed

Instagram · from day 1

Posting resumes at 3 a week, steady — no bursts, no gaps
A fixed hashtag set on every post; every post geotagged
Posting times tested against real audience activity
Real faces, real client stories, Coach Connect moments — not aphorisms
Trackable link in the bio; the free masterclass or assessment as the visible first step

LinkedIn · from day 1

Company page publishes its own posts; stops reposting the CEO
CEO and Qaiyanat post under their own names, ghost-written from one 45-minute interview a month, approved by them first
Hashtags cut to 3–5; #BetterUp removed
About text and banner changed from "MBK Consulting" to MBK Talent
Monthly LinkedIn newsletter to the 2,679 followers

Google · two tracks, not just ads

Organic — free, slower, permanent. The titles, copy, schema and Business Profile work teaches Google what each page offers. Over 60–90 days the pages start matching buyer searches naturally. No cost per click, and it keeps working after the work is done.

Paid — immediate, stops when spend stops. Meta ads fill Coach Connect from mid-month 1; search ads on the five missing searches start at day 45, once the site is fixed, so MBK is visible while the organic work takes hold.

We fix the site so Google finds you for free, forever. Ads are the bridge while that takes hold.

7 · 90-day plan — the engine

You talk for 45 minutes a month. We do everything else.

The shoot, the calendar, the strategy, and the three things a standard package would miss.

The monthly shoot

One day a month, third Saturday, at Coach Connect (Innovation Cafe, Lusail)
Captures: CEO and Qaiyanat talking-head clips, attendee testimonials, the room, portraits
This one day feeds that month's videos, posts and proof content
First shoot: Coach Connect, 19 September — "Navigating Career Transitions"

The monthly content calendar

4 videos — captioned insights from the CEO and Qaiyanat, Coach Connect moments, testimonial stories
12 designed posts — 8 LinkedIn expert posts, 2 framework carousels, 2 event or team posts
8 stories + 1 LinkedIn newsletter
Made once, published to LinkedIn, Instagram and Facebook; carousels exported as PDF for LinkedIn
Approved by MBK before the month starts; mapped to the four pillars below

The four content pillars — what every post is for

The problem

Why it matters: managers who can't lead, talent that leaves, teams that underperform. Makes the buyer recognise their own situation.

The proof

Evidence MBK solves it: client stories, cohort results, frameworks, reviews. Turns interest into trust.

The person

The CEO and Qaiyanat as credentialed experts with a point of view. People hire people they've been reading.

The path

How to start: the free masterclass, the assessment, WhatsApp. Every month, a clear next step.

The strategy: Voices → Proof → Demand

Voices — credibility first, then posts

By day 14: real bios for Avinash Deshpande (ICF, NLP, 23+ years, airline, government and FIFA 2022 delivery, 4,000+ leaders coached) and Qaiyanat Soni — on LinkedIn About, the website team page, and a pinned introduction post.

Then: advice posts that could only come from that person's experience. Buyers trust a person they've been reading, not a logo.

Proof — evidence, not aphorisms

Testimonial videos from the 26 existing clients, recorded by MBK on a call and edited by Ignitro. The August cohort's story and graduate faces. Coach Connect filmed every month. MBK's own frameworks as carousels. Reviews collected on the new Business Profile.

Demand — somewhere to land

The fixed website with WhatsApp and QAR pricing. The free masterclass and the assessment promoted as the visible first step. Search ads on the missing searches. The monthly newsletter keeping 2,679 followers warm. Every enquiry routed to Qaiyanat the same day, with a monthly lead sheet.

Three gaps a standard package would miss — added explicitly

Gap	Why it matters	Added deliverable
Testimonial video is its own task	The 26 testimonials are past individual clients, not Coach Connect attendees; they won't be in the room on shoot day	1 a month: MBK holds a short online call with the client and records it; Ignitro edits, captions and publishes
Bios are a dated deliverable	Posts under a name with no visible credentials have no foundation; both competitors show theirs	CEO and Qaiyanat bios written and published by day 14, before any expert post
Reviews don't appear on their own	An empty Business Profile looks almost as bad as none	Every month, 3–5 recent clients or attendees asked for a Google review

8 · Ads budget and KPIs

Pixels first. Then Meta for Coach Connect, then search, then LinkedIn.

Conservative and phased. All ad spend is paid directly from MBK's own card on MBK's own ad accounts; Ignitro manages the campaigns and never invoices ad spend.

Month 1 · from ~day 10

Meta / Instagram · QAR 500–800

Pixels installed in week 1, then Meta ads to fill Coach Connect — 19 September first, then 17 October. Awareness for a free event suits Meta; no spend on the QAR 15,999 sale here.

Month 2 · from day 45

Google Search · QAR 1,500

Starts only once the site fixes are live — clicks to a broken mobile page can't convert. A test budget on the five missing searches gives real cost-per-click and cost-per-enquiry.

Month 3

Google 1,500–2,000 · LinkedIn 800–1,000 · Meta continues

LinkedIn costs far more per click, so it's a small, precise spend: job titles only (HR Director, CHRO, People & Culture), boosting the best post or the free diagnostic.

Total by month 3: roughly QAR 2,800–3,800 a month. Month 2's real numbers set month 3's budget, not this estimate.

KPIs — reported monthly, judged at 90 days

Tier 1 · Delivery (pass / fail)

Content delivered	4 · 12 · 8 · 1
On-time publishing	≥95%
Comment / DM response	≤24h
Bios published	day 14
Business Profile live	day 14
Website fixes complete	day 30
Meta ads live	~day 10
Search ads live	day 45
Report delivered	by the 5th

Tier 2 · Presence (baseline → day 90)

LinkedIn followers 2,679 → 3,000

Instagram followers 2,041 → 2,250

Comments per post 0.1 → ≥3

Google reviews 0 → 10

Page-1 on the 6 searches 1 → ≥2 paid by day 45 · ≥1 organic by day 90

These targets assume the phased ad budget is live. Follower growth and page-1 presence are driven by ads as much as by content; if spend is paused or reduced, targets are revised in proportion. Ignitro is not judged on organic effort alone.

Tier 3 · Demand (what we hand over)

Qualified enquiries to MBK	baseline month 1 → 12 in the quarter
Acknowledged within 24h	100%
Coach Connect registrations from our posts and ads	tracked
Cost per enquiry (search ads)	benchmark month 2

An enquiry is a real person asking about a service by DM, comment, form, ad or WhatsApp. After hand-off it is MBK's sales process. Enquiry targets likewise assume the ad budget is live.

9 · Programme, deliverables and investment

Same rate. Contents rebuilt for a consulting firm.

The Anniversary Programme, reshaped for MBK Talent.

Every month	For MBK Talent	Quantity
Platforms	LinkedIn, Instagram, Facebook — one piece of content, published to all three	3
Videos	Captioned insights from the CEO and Qaiyanat, Coach Connect moments, testimonial stories	4
Designed posts	8 LinkedIn expert posts (ghost-written, approved) · 2 framework carousels · 2 event or team posts	12
Stories & newsletter	8 stories · 1 LinkedIn newsletter	8 + 1
Testimonial video	MBK records a short online call with one existing client and hands over the recording; Ignitro edits, captions and publishes	1
Shoot day	Third Saturday at Coach Connect: clips, testimonials, portraits, room	1 day
Content strategy	Monthly calendar on the four pillars, mapped to MBK's ladder, approved in advance	monthly
Website fix & care	Free. Month 1: the full fix list above. Ongoing: programme pages current, monthly upkeep	included
Ads management	Meta for Coach Connect from mid-month 1, Google search from day 45, LinkedIn from month 3. Spend paid directly from MBK's card on MBK's accounts	managed
Comments & DMs	Answered within 24 hours; enquiries routed to Qaiyanat same day; monthly lead sheet	daily
Reviews	3–5 clients or attendees asked for a Google review each month	monthly
Growth report	Against the KPIs above, plus a 30-minute review call	by the 5th
Free gifts	This audit · Google Business Profile setup · one team-portrait session · the bios	included

Out of scope

Prospecting, cold outreach, sales calls, proposals, pricing, closing
Delivering MBK's coaching or programmes
PR and media relations; organising events
A second brand, entity or location; additional platforms
More than one shoot day a month; Arabic content beyond captions and proofreading
Posting under a person's name who hasn't connected a scheduler

MBK's part

Approvals within 48 hours
One 45-minute interview a month per voice
Admin access to LinkedIn, Instagram, Facebook, Google Ads and Business Profile by day 7; website builder access
Ad accounts on MBK's own card, with Ignitro given manager access
One client story cleared per quarter; testimonial clients introduced

Monthly investment · Anniversary Programme

Monthly · single brand · first intake until 30 September 2026 · ad spend paid directly from MBK's card · month-one technical work included at no extra charge

QAR 1,999 / month

Terms

QAR 1,999 per month, billed monthly in advance
Additional voices, a second brand, or the larger plays (awards, research report, private roundtables) scoped separately after month one
90-day review against the KPIs above

Start the programme on WhatsApp Email Ignitro